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Nielsen Auto Marketing Report 2018

Marketing isn’t a sprint, it’s a marathon and you need to have the stamina to stay in the game and compete for a consumer that is in charge, armed with more car buying knowledge than ever before and fickle. Fickle and somewhat unpredictable at times. The customer journey and path to purchase continues to change in the retail automotive sector.

The latest research by Nielsen provides several interesting insights about the car buying process.  It further dispels misconceptions about consumer behavior and how they make car buying decisions. The Nielsen Auto Marketing Report 2018 does a nice job synthesizing and organizing the latest data into concise analysis on the consumer path to purchase, media channels, demographics and brand impact.

Get it here:  Nielsen Auto Marketing Report 2018