Back in my agency days, I used to send key clients highlights of leading industry research that was relevant to their business. They often didn't have the time to stay on top of industry trends so the periodic email summaries were perfect. Here are some...
[mkd_blockquote text="Automotive retail will shift from a product-driven to a customer-centric approach to drive customer loyalty and to adapt to changing customer behavior and expectations." title_tag="h4" width=""] While doing a little research I found an Ernst & Young report from 2015 that presents a paradigm shift...
Marketing isn't a sprint, it's a marathon and you need to have the stamina to stay in the game and compete for a consumer that is in charge, armed with more car buying knowledge than ever before and fickle. Fickle and somewhat unpredictable at times....
It's nice when you get a little local recognition. Writer Bob Liddycoat of the Thorold News did a great job taking some very important and sometimes heady concepts and crafting them into an intelligible story. It just dawned on me. That's what we do with big...
